Disciplined methodology and rigorous analysis for companies making strategic product decisions. Structured feedback that informs — not just confirms.
Most teams get “sounds cool” reactions and call it validation. Sales has conversations. Advisors share opinions. But vague impressions — no matter how many — don't inform strategic decisions.
Without structured analysis, you're investing on feeling, not feedback.
We bring disciplined methodology to market validation — structured frameworks that turn conversations into rigorous analysis.
Through iterative interview Loops, you test ideas directly with market participants. Each round produces structured feedback, not vague impressions.
We provide the analysis and synthesis that feeds into your decision-making process. Pattern recognition across interviews. Confidence levels on key hypotheses.
Works at any stage — from early hypothesis to developed prototype. The methodology scales to where you are.
How Metis Discovery delivers conviction before big investments
Internal alignment on hypothesis, approach, and what you need to learn
Up to 5 stakeholder conversations to surface assumptions
Multi-lens document analysis producing structured findings
Argument + evidence + narrative delivered as Implementation Proposal
Quick feedback with initial market participants. Interview frameworks, execution, analysis, readout.
Problem / Pain / Priority framing with grading system design
Briefing docs reverse-engineered from rubric, per-interview scorecards
Loop 1 Report with hypothesis status: validated / conditional / invalidated
Wider validation. Refined hypotheses, broader participant set, deeper synthesis.
Hypotheses sharpened by Loop 1 evidence and coaching insights
10-15 interviews with broader participant set for statistical confidence
Deep synthesis with go/no-go recommendation backed by evidence
Bespoke consulting with an unclear process.
A proven Loops methodology — structured frameworks for market validation. Repeatable, disciplined, designed to produce results.
‘Sounds cool’ impressions collected in a spreadsheet.
Pattern recognition across interviews. Synthesis designed to be used in decision-making, not filed away.
A one-shot research project that ages in your inbox.
Rapid Loops — early feedback before big investments. Build conviction through iteration. Proceed, pivot, or stop with confidence.
Weekly writing on market discovery, product strategy, and building conviction before big bets.
The gap between collecting reactions and conducting rigorous analysis — and why it matters for strategic decisions.
read_more →How rapid validation loops produce better decisions than one-shot research projects.
read_more →Identifying the moments in product strategy where structured feedback changes outcomes.
read_more →We review every submission and respond within 48 hours if there's a potential fit.